Christmas shoppers in Cincinnati Ohio (1950’s)
‘Twas the Night Before Christmas at the Mall
Twas the night before Christmas,
and all through the mall,
Not a salesman was idle,
shoppers least of all;
The merchandise was placed in the windows with care,
In hopes that many shoppers soon would be there.
The parents were hoping to keep out of the red,
While visions of tax returns danced in their heads;
And Mom in her overcoat and Dad in his fleece,
Headed to the mall despite a tight winter squeeze.
When out from the menswear, there arose such a clatter,
We looked up from to see what was the matter.
Away to the sales rack we flew like a flash,
Tore off the clothing and paid it with cash.
The moms with kids were all in a tizzy,
The stores displays making them dizzy,
When all at once we saw him appear,
A fat old man with a great white beard!
With all the bustle so lively and quick,
We knew in a moment it was just a trick.
Ten bucks for a photo, on the lap of a man?
Better to catch bargains and shop while we can!
“Now Visa! now Mastercard! and American Express! On Discover, on bank cards, on personal checks! To the front of the line, to the front of the store!
I want it all! And I want it more!”
As we marched to the car with bags in our hands,
We were startled to see a hungry old man.
As he watched us walk past, down his face rolled a tear.
His clothes were dull rags, and no one drew near.
And suddenly, we felt so ashamed.
The fake glow from the stores had already waned.
For here was someone who reminded us so dear,
Of One who had come to end all our fear.
And lo! Above the mounting spectacle of greed,
Shone a bright star for all to take heed;
That Christmas is more than material things,
It is HIM who we celebrate, and the joy that He brings.